Telephone Fundraising
Telephone fundraising is where we started, and it’s what we do best. Our mobile contact centre be set up on site or at fundraisers’ homes, and dedicated servers guarantee data security.
With CoAltus, you get a team of award winning telephone fundraising experts managing your recruitment, training, compliance, data security, analysis and reporting, operations and feeding into long-term strategy. Alumni speak directly with a team of fundraisers recruited and employed by CoAltus from your current students, meaning our staff are experts on the student experience who have a personal connection with the institution.
Our calls focus on high-quality, bidirectional conversations, allowing fundraisers to have meaningful discussions with potential donors,capture further information about their relationship with the institution and deliver competitive fundraising returns.
Post-Call Communications with Sherpa
Our Sherpa system uses data collected during the call to produce bespokefollow-up communications for those we have spoken to. The system takes the most salient topics of conversation within in the call, and allows fundraisers to provide additional information on events, volunteering, and university news at the click of a button. This drastically reduces the amount of time fundraisers spend writing post call communications manually, and offers alumni a tailored letter, postcard, email (complete with tracking and reporting) or SMS from the student or staff member to whom they spoke at a drastically reduced cost to traditional approaches.
Shepherd
Shepherd gives you the opportunity to stop sending communications your recipient simply won’t read. This cuts the white noise of multiple mass communications, increasing engagement on correspondence that the alum is interested in, and reducing internal resource, fulfilment and postage costs.
In essence, Shepherd is a tool for you to communicate with your alumni based on their interests, leading to a unique supporter journey for each individual. With it, we aim to revolutionise the way in which universities communicate with their alumni, and encourage an ongoing dialogue between an alum and their institution. The end result is alumni engaging regularly with an individual, tailored, multi-channel journey based not just on their interests, but on projects and fundraising propositions that we know they’re likely to engage with.
The CoAltus Concierge
The CoAltus Concierge system allows you to better engage with visitors to your website and social media channels, creating meaningful interactions, building the foundations of relationships with visitors and giving a further opportunity for interaction with alumni and potential donors.
The Concierge system puts live chat into the digital spaces where visitors will engage you most – for example your development office web-page, or your alumni Facebook group. Your concierge will be on hand 24 hours a day to answer quick queries, signpost to further information on ways to deepen your relationship, and act as a filter to small-scale requests, allowing your development office to focus on conversations that require a complex response.
We’re passionate about dialogue, and indeed about evidence-based decisions. Therefore, 100% of interactions on the Concierge service are delivered by a human employed by CoAltus.
SMS
SMS is a fundamental part of a multi-channel engagement journey, allowing us to quickly deliver follow-up links from other channels (telephone, CoAltus Concierge) and ensuring quick engagement.
Similarly, large-scale SMS broadcasts can be a useful tool in a fundraiser’s kit. Aside from the significantly higher open-rate when compared to email (some organisations report open rates in excess of 95%) and the vast numbers of users who exclusively use mobile to browse the web, we can use SMS to boost the number of meaningful interactions, using keywords to deliver alumni the exact information they choose to receive, within seconds of requesting it.
With response rates increasing across the charity sector, and with the potential afforded by more bespoke alumni communications through CoAltus, we’re anticipating a resurgence in the efficacy of email in the coming years.
With experience of copy writing email communications delivered to six-figure audiences, skill with data analytics, and passion for long-term A/B testing strategies. CoAltus can manage entire creative processes alongside our design partners, assist in audience selection, and manage large-scale delivery and engagement reporting via our communications hub.
Giving Days
Giving Days with CoAltus allows us to bring our expertise in mass communications with a focus on the individual to your university. Having managed over a hundred charity fundraising seats in the past, we thrive in a fast paced, fluid and dynamic environment.
CoAltus use our expertise and innovation across all of our services in supporting universities with Giving Days and one-off events. We harness the power of a range of communications to engage with friends of the university, giving them opportunities to support the institution financially, and delivering on traditional financial metrics as well as engagement targets and supporter experience.
Everyone’s requirement is different: that’s why our services are bespoke. Drop us an email to discuss how we can support you in your next Giving Day or one-off event.
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